ANALYSIS OF STUDENT’S PERCEPTIONS OF THE FACULTY OF CULTURAL SCIENCES, DIPONEGORO UNIVERSITY ON THE INFLUENCE OF THE USE OF CHAT GPT

Authors

  • Lutfiana Mutia Sari Universitas Diponegoro
  • Falihah Serend Deniswara Universitas Diponegoro
  • Muhammad Zidan Panggabean Universitas Diponegoro
  • Riswan Nabil Hakim Universitas Diponegoro
  • Ayesha Najwa Universitas Diponegoro
  • Nazhira Amalia Universitas Diponegoro
  • Rizky Rahmat Wahyudi Universitas Diponegoro
  • Raden Muhamad Dhofier Universitas Diponegoro

DOI:

https://doi.org/10.58432/algebra.v5i3.1429

Keywords:

ChatGPT, Technology-Acceptance-Model, Behavioral-Intention-to-Use, cultural-sciences, higher-education

Abstract

This study analyzes determinants of Behavioral Intention to Use ChatGPT among undergraduate students at the Faculty of Cultural Sciences, Diponegoro University using an extended Technology Acceptance Model (TAM) framework. Through quantitative approach, data were collected from 109 respondents via Google Form questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results revealed statistically significant positive relationships between Perceived Usefulness (β=0.32, p=0.012) and Perceived Value (β=0.28, p=0.036) with Usage Intention. Interestingly, conventional TAM variables including Perceived Ease of Use (β=0.15, p=0.073), Trust (β=0.08, p=0.664), and Attitude Toward Use (β=0.07, p=0.561) showed no significant effects in this cultural studies context. The study reveals unique adoption patterns where cultural sciences students prioritize functional utility and academic value over technical simplicity or emotional factors in AI tool usage. This research provides theoretical contributions by challenging conventional TAM assumptions in cultural studies settings, while offering practical implications for AI developers and educational technologists to enhance academic content usability and optimize interaction efficiency specific to cultural studies disciplines.

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Published

2025-09-30

How to Cite

Sari, L. M., Deniswara, F. S. ., Panggabean, M. Z., Hakim, R. N., Najwa, A., Amalia, N., Wahyudi, R. R., & Dhofier, R. M. . (2025). ANALYSIS OF STUDENT’S PERCEPTIONS OF THE FACULTY OF CULTURAL SCIENCES, DIPONEGORO UNIVERSITY ON THE INFLUENCE OF THE USE OF CHAT GPT. Algebra : Jurnal Pendidikan, Sosial Dan Sains, 5(3), 662–672. https://doi.org/10.58432/algebra.v5i3.1429